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Practice Marketing Webinar Series – Measuring and Monitoring the Marketing Plan – Part 3 of 3 
Presenter: Dr. Anoop Sondhi
Credits:  1 CEU Release Date: 2/3/17
CE Supporter: 3M Ortho   Reviewed: 2021     Expiration Date: 2/3/24

Understand why measuring and monitoring a marketing plan is important for an orthodontic office in today’s marketing environment. Dr. Sondhi discusses orthodontic market trends, and provides examples of methods and touchpoints for information gathering.

Learning Objectives:
• Understand why measuring and monitoring a marketing plan is needed.
• Understand techniques that can help measure and monitor a plan.
• Understand the role of the Consult Coordinator in the monitoring process.   ( disclaimer, bio and commercial disclosure )

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